Online Strategy

Media and marketing budgets are increasingly being buffeted around. Companies require their marketing departments to lower cost of communications and drive up integration. Marketing spends are increasingly being moved from above the line to digital, not least to reach Gen Y and what is increasingly being called the iGeneration.

To help you define and execute your online strategy I will start with your business objectives. In a series of workshops we will explore the digital space including social media and develop an engagement strategy. The aim is to be true to your brand and what you represent while branching out into new audiences and communities, building your market reach.

The resulting digital strategy will be aligned and integrated with your offline communications for maximum effect.

As a practitioner with years experience in web marketing I can then help you implement your online strategy

Get in touch to find out how.