As far as the integration of social media and the wider web into brand marketing goes, Masterfoods has taken the approach pioneered by online agency Modernista! and run with it. They replaced the Skittles website with an overlay onto a Twitter search of the term “Skittles”.
Predictably, everyone and their dog raced to try out how [...]
Posts Tagged ‘skittles’
Skittles, bold and daring or lazy and dangerous?
Tuesday, March 3rd, 2009Posted in Social Media Tags: brand marketing, skittles, twitter |