Hyundai USA has created a new website called Hyundai Momentum where they purport to aggregate voices about their products from across the web. The tagline is “Everything you need to know about Hyundai. As told by everyone, except Hyundai”.
Initially, I was really excited by this.
Social media commentators have for ages been labouring the point that [...]
Posted in Social Media Tags: brand marketing, conversations, hyundai |
As far as the integration of social media and the wider web into brand marketing goes, Masterfoods has taken the approach pioneered by online agency Modernista! and run with it. They replaced the Skittles website with an overlay onto a Twitter search of the term “Skittles”.
Predictably, everyone and their dog raced to try out how [...]
Posted in Social Media Tags: brand marketing, skittles, twitter |
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