Hyundai USA has created a new website called Hyundai Momentum where they purport to aggregate voices about their products from across the web. The tagline is “Everything you need to know about Hyundai. As told by everyone, except Hyundai”.
Initially, I was really excited by this.
Social media commentators have for ages been labouring the point that [...]
Posted in Social Media Tags: brand marketing, conversations, hyundai |
It has become very fashionable, especially among early adopters of web technology, to put absolutely everything in the cloud. Use GMail for your email, Saasu for your invoicing and accounting, Google Docs or Zoho for text documents and spreadsheets, Flickr or Facebook for your photos, YouTube, Vimeo or Seesmic for your videos and so forth.
There [...]
Posted in Social Media Tags: cloud computing |
Now that Facebook is asking “What’s on your mind?“, will it leverage its vastly bigger user base and squeeze Twitter out of the market just as the latter was poised to launch into the mainstream?
I believe the question is a valid one. For starters, Facebook’s question is of course a much better one than Twitter’s [...]
Posted in Social Media Tags: facebook, twitter |
As far as the integration of social media and the wider web into brand marketing goes, Masterfoods has taken the approach pioneered by online agency Modernista! and run with it. They replaced the Skittles website with an overlay onto a Twitter search of the term “Skittles”.
Predictably, everyone and their dog raced to try out how [...]
Posted in Social Media Tags: brand marketing, skittles, twitter |
Taking a cue from Whitney Hess, I have decided to publish my own Twitter Mosaic.
It is a collage of all the people I currently follow on Twitter. If you haven’t heard of Twitter, here is a good introductory article.
It is fun to cast your eye over these avatars and remember why you’re following them. Some [...]
Posted in Social Media Tags: twitter |
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Yelp, you’re doing it right
Sunday, April 12th, 2009According to an article on ReadWriteWeb, Yelp.com – a restaurant review site sadly unavailable outside the US and UK – is now allowing owners of establishments to comment on reviews.
RWW withholds judgement on the new feature, stating simply that “Yelp will have to tread carefully with this as its user base, although fiercely loyal and [...]
Posted in Social Media Tags: commenting, conversations, eBay, reviews, TripAdvisor, yelp |